During weekends, you likely get the worst open and click-through rates ( source).For 47% of marketers, email marketing is the most effective marketing channel, followed by 39% for social media, 33% for SEO, and 33% for content marketing ( source).One of the top metrics for 90% of content marketers in terms of measuring content performance is email engagement ( source).When marketers use segmentation in their email campaigns, they achieve 760% in revenue ( source). Emails never reach the inbox in 16% of the cases ( source).That email marketing can increase customer retention is believed by 80% of business professionals( source).In 85% of the cases, email marketing is used for lead generation, 84% for sales, 78% for lead nurturing and in 74% of the cases, for customer retention( source).For 87% of B2B marketers, email is one of their best free organic distribution channels ( source).The most used form of content marketing is email newsletters, say 81% of B2B marketers ( source).3.9 billion people use email on a daily basis, and this number is projected to rise to 4.3 billion by 2023 ( source).
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